Description
Director Public Affairs, BeNeLux
Location: Netherlands
Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops, and commercialises innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS and emerging viruses, liver diseases, cancer, and inflammation. Gilead has 18 000 employees globally and over 100 are based in the BeNeLux cluster.
Reporting to the Public Affairs head of Australia, Canada & Europe Mid-Sized Markets (ACE MM), this role is responsible for corporate and brand communications of the BeNeLux cluster (Netherlands, Belgium, and Luxemburg), based in Amsterdam. This includes the conception and delivery of strategic branded and unbranded communication programmes, community engagement, patient advocacy, corporate giving, plus corporate and employee communication intended to protect and enhance Gilead’s corporate reputation while helping us to become the biotech employer and partner of choice.
This role sits on the BeNeLux Leadership Team and works closely with the General Manager of the BeNeLux cluster and will work in collaboration with the cross-functional team (including Medical Affairs, Marketing, Government Affairs and Market Access). In addition, the role works closely with Public Affairs colleagues in ACE and globally, to communicate the value that our medicines deliver throughout their lifecycle.
Responsible for the development and execution of Gilead’s communications strategy for the BeNeLux cluster, in alignment with global direction and local leadership, in support of the product portfolio and business objectives. Components include: media relations, digital, reputation management, leadership communications, issues and crisis management, brand/therapeutic area communications, corporate communications, and employee engagement.
Design and implement strategic programmes and narratives that proactively communicate Gilead’s perspective and shape corporate reputation.
Coordinate with cross-functional colleagues to ensure alignment and collaboration on business priorities, execution, and messaging across different stakeholders
Examine complex issues from a broader organization perspective, determine communications opportunities and develop and implement risk mitigation strategies
Prepare communication materials, including strategic programmes, key messages, Q&A documents, press releases and presentations
Develop/strengthen relationships with a wide variety of community advocates and organizations, championing patient engagement in appropriate cross-functional projects
Enhance Gilead’s profile among industry associations, media, and other influential organizations across the three markets
Develop strong relationships with key media and respond to media requests and arrange interviews with management and opinion leader spokespeople, as appropriate
Responsible for Gilead’s corporate giving initiatives in the three markets
Drive internal communications and employee engagement by proactively driving ideas and programmes that support culture evolution
Effectively manage all aspects of public relations agency relationships, including direction and project management
Manage budgets to target
Understand the regulatory framework in the three markets and compliantly manage internal approvals and interactions with the review team
significant, demonstrable and proven experience in communications, product communications, media, and patient advocacy group relations
Experience in pharmaceutical industry or biotech companies would be preferred.
Must have experience implementing public relations plans and understand the relationship of those plans to other roles and functions, including Marketing, Medical Affairs, Government Affairs and Market Access
Demonstrated experience in media relations (traditional and social), issues management; knowledge of healthcare and industry media.
Experience managing multiple projects (timelines, budgets, priorities) simultaneously; flexibility and results-oriented focus are essential.
Strong cross-functional collaboration skills, both in the role of team member and as a project manager, preferably with experience working in a matrix setting
Excellent verbal, written and interpersonal communication skills.
Ability to interact with senior management and high-profile experts appropriately, with confidence and ease.
Knowledge of the political/health policy environment, including processes and key stakeholders across the three markets
Fluency in English
Typically requires a BA degree in communications, liberal arts, business, or science-oriented field (or International Equivalent) proven relevant experience, which includes ten years healthcare public relations experience.
Ability to engage and manage multiple stakeholders to achieve objectives.
Curious with a strong learning agility (the ability to rapidly study, analyse and understand new situations and business problems)
Operationally excellent and resilient in the context of a rapidly changing environment
Organised with systematic approach to prioritisation.
Collaborative attitude and process orientated to achieve the business objectives.
Integrity (always doing the right thing),
Teamwork (collaborating in good faith),
Excellence (working at a high level of commitment and capability)
Accountability (taking personal responsibility).
Inclusion (encouraging diversity)
Equal Employment Opportunity (EEO)
It is the policy of Gilead Sciences, Inc. and its subsidiaries and affiliates (collectively "Gilead" or the "Company") to recruit select and employ the most qualified persons available for positions throughout the Company. Except if otherwise provided by applicable law, all employment actions relating to issues such as compensation, benefits, transfers, layoffs, returns from layoffs, company-sponsored training, education assistance, social and recreational programs are administered on a non-discriminatory basis (i.e. without regard to protected characteristics or prohibited grounds, which may include an individual’s gender, race, color, national origin, ancestry, religion, creed, physical or mental disability, marital status, sexual orientation, medical condition, veteran status, and age, unless such protection is prohibited by federal, state, municipal, provincial, local or other applicable laws). Gilead also prohibits discrimination based on any other characteristics protected by applicable laws.
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