Role Overview
Manager Digital Go-to-Market leads, manages and develops a team of marketers in the scope of driving product go to market to our global partner base by supporting the product teams and initiating product go to market optimizations. Driving qualitative product adoption and preventing product churn, helps our accommodation partners to improve their performance on our platform.
The goal of a Manager Digital Go-to-Market is to drive commercial impact measured in product adoption by driving product go to market across the whole product lifecycle.
Key Job Responsibilities and Duties
Business Ownership
Drive top class product go to market for the ABU product portfolio, throughout the whole product lifecycle to drive product adoption growth through our digital channels.
Lead the initiation of product go-to-market improvements to increase adoption, improve quality of adoption, increase partners understanding of the products impact and reduce churn.
Own the overall initiatives prioritization based on the business impact and business needs by close collaboration with Sr. product stakeholders and data driven impact focused prioritization of the team's backlog.
Be an authority in the area of product go-to-market, product life cycle and the impact on our business and educate stakeholders accordingly.
Act as an end business owner who takes full accountability for all areas of the product go-to-market on our digital channels, ensuring delivery on core business expectations and velocity.
Manage the day-to-day operation through the team by planning and progressing projects, activities, and campaigns that contribute to the goals.
Identify and track key success metrics that link to company, department, and team strategies.
Establish long-term, productive relationships within the organization as the voice of the team across the organization to define the overall direction together with external stakeholders and to contribute to their own and their team’s performance.
People Management
Lead team members using the Booking values and set the people up for success by providing direction, coaching and autonomy with a situational leadership style and empower and unlock all team members’ ability to do their best work.
Be responsible for hiring, onboarding of the team members and managing the performance of the individuals on a day to day basis also iteratively design and improve the team set-up.
Role Qualifications and Requirements
Bachelor degree or higher
Extensive work experience; 8 - 12 jaars
5+ years of experience leading product marketing teams driving global impact in a Business-to-Business context.
Proven track record of commercial impact through digital marketing efforts.
Experience in using data and insights to discover commercial opportunities, and swiftly take advantage of those.
Experience with managing and coaching teams including building and growing teams.
Proven track record of change management, supporting team members and business stakeholders.
Expert in leading through influence with stakeholders.
Strong and high energy team player demonstrating flexibility and positive communication that motivates and influences achievement of team objectives
Business and technology acumen to quickly understand Booking’s objectives and the way all parts of the company work together and define key results in their own area and drive business cases accordingly.
Creative thinker with excellent analytical skills and a learning and experimentation mindset.
Exceptional oral and written communication with the ability to facilitate discussions with both execution and leadership teams.
Benefits & Perks: Global Impact, Personal Relevance :
The benefits and perks offered by the company can be .
Headquarters located in one of the most vibrant cities in Europe: Amsterdam
Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travelers worldwide
Working in a fast-paced and performance driven culture
Opportunity to apply technical expertise, leadership capabilities and entrepreneurial spirit
Promote and drive impactful and innovative engineering solutions
Technical, behavioral and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation
Competitive compensation and benefits package and some great added perks of working in the home city of Booking
#ThinkInclusion: Wellbeing & Inclusion at Booking :
Take it from our Chief People Officer, Paulo Pisano: “At Booking, the diversity of our people doesn’t just create a unique workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
Read all about IDBW and the Employee Resource Groups (ERGs) at Booking
Career Development Opportunities :
Learn more about your Career Journey
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Application Process :
** Please to apply for an internal vacancy **
For more information, please review the How we Hire and .
Need any support with your application or preparation? Get in touch with your Internal Recruitment Partner or check out on how to prepare for an internal interview!
Booking is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening:
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
