Senior B2B Marketeer – IT Services
**Turn complex technology and transformation propositions into campaigns that spark conversations, create opportunities, and drive growth.**
At Yuma, we combine strategy, technology, and people to help organizations lead in the age of AI. As an experienced B2B marketer, you'll turn our IT services and commercial priorities into compelling campaigns across the Netherlands and Belgium.
You'll shape strong market angles and drive execution across LinkedIn, email, content, and events. Working with our in-house digital marketing and design teams, you'll provide clear direction, challenge ideas, and keep campaigns moving.
**What you'll do**
* Build campaign strategies around Yuma's commercial priorities across the Netherlands and Belgium.
* Get close to the business: understand what we sell, where we differentiate, which client challenges we solve and where the strongest market opportunities are.
* Translate complex technology and consulting propositions into clear, relevant, and creative campaign angles for senior B2B audiences.
* Develop integrated campaign concepts across thought leadership, events, content, digital, email, account-based marketing and sales activation.
* Define target audiences, messaging, customer journeys, calls to action and the role of each channel before execution starts.
* Brief and steer our in-house agency and marketing specialists for campaign execution, digital activation, email and asset creation.
* Work closely with sales to make marketing commercially relevant and help create qualified conversations and pipeline.
* Challenge internal stakeholders when propositions or messages are too technical, too broad or not differentiated enough for the market.
* Use campaign performance, sales feedback and market insight to continuously improve our go-to-market approach.
**Who you are**
You will work closely with Yuma's business leaders, sales teams, and subject-matter experts. You understand our services, propositions, clients and commercial priorities, and translate them into sharp B2B marketing strategies and campaigns.
* Build campaign strategies around Yuma's commercial priorities across the Netherlands and Belgium.
* Get close to the business: understand what we sell, where we differentiate, which client challenges we solve and where the strongest market opportunities are.
* Translate complex technology and consulting propositions into clear, relevant, and creative campaign angles for senior B2B audiences.
* Develop integrated campaign concepts across thought leadership, events, content, digital, email, account-based marketing and sales activation.
* Define target audiences, messaging, customer journeys, calls to action and the role of each channel before execution starts.
* Brief and steer our in-house agency and marketing specialists for campaign execution, digital activation, email and asset creation.
* Work closely with sales to make marketing commercially relevant and help create qualified conversations and pipeline.
* Challenge internal stakeholders when propositions or messages are too technical, too broad or not differentiated enough for the market.
* Use campaign performance, sales feedback and market insight to continuously improve our go-to-market approach.
**What makes this role different**
We are looking for someone who combines experience with a hands-on mentality. You can create the brief, but you are just as willing to execute it.
* You understand that a good B2B campaign starts with the proposition and the customer need, not with the channel.
* You are comfortable moving between conversations with business leaders and technical experts, campaign setup in marketing platforms, and practical event support.
* You know when to involve specialists and when it is faster and better to simply get something done yourself.
* You are curious and eager to learn. Yuma operates in a fast-moving technology market, so you actively build your understanding of our services, clients and new developments.
* You work pragmatically, take ownership and do not wait for perfectly defined briefs or processes before moving forward.
* You think across Belgium and the Netherlands and build campaigns around audiences and business opportunities, not internal or geographic boundaries.