Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. This works practically by using media to build brands and help navigate people through to a decision. We call this Fame and Flow. Audiences are at the heart of all successful communications. By identifying the right audiences to communicate with, marketeers increase the opportunities to grow their brands in competitive markets. By understanding how to reach these same audiences effectively and efficiently through media, we support our clients to convert this opportunity. Data – and the integration of Kinesso, Acxiom (an IPG agency) and external data into our planning tools and systems - is the key enabler of this understanding and approach within the agency. The role will need a solid understanding of both the research and strategic side of audience planning, as well as activation.

The Cultural Insight and Analytics (CIA) team is a group of 30+ specialists covering four principal areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights and Advanced Analytics. Your role will require being at the forefront of data and audience innovation, informing others of the latest media activation trends and creating opportunity to improve the relevance and effectiveness of Nike’s paid communications.

Our Audience Planners also work as part of integrated client teams (encompassing client advice and management, strategy, and comms design) to ensure that their brands know who their key audiences (Growth Audiences) are and that these Growth Audiences are connected by data, tools and systems to our planning approach and buying and measurement systems.

They also work directly with their clients to ensure that Growth Audiences encompass the brand’s own 1st party data. As such the role requires strong knowledge of the adtech and martech eco-systems.

There are 4 key Initiative products that support the Audience Planners in their role with clients, and they are expected to identify the opportunity to leverage and/or sell-in each on their client accounts:

Successful Audience Planners marry the strategic skill-set needed to identify Growth Audience opportunities through data-led products and service (including a client’s own martech), with the hands-on experience of managing and delivering projects for clients. They are used to working across disciplines and building strong relationships with specialists to deliver the best outcomes for clients.Key Relationships

Key Responsibilities

Client Campaigns

Nike Audience & Data Planning

Data Consultancy

Desired Skills & Experience

Process
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics. At Mediabrands, we celebrate difference and believe this makes us stronger. Mediabrands is an equal opportunity employer and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on .We are Mediabrands!
IPG Mediabrands is the media holding company of, among others, UM, Initiative, KINESSO, Yune & Magna, offering services such as media strategy, research, planning, procurement, creation, activation, and design. Alongside 450 colleagues, we strive to surprise and challenge brands and marketers. The emphasis on our growth culture is evident through traineeships for our young professionals, development programs, and a culture of continuous learning.

Our people are the heart of our company. We are a company of Challengers, focused on collaboration as one family. Diversity strengthens us, and we aim for an inclusive culture where equal opportunities take center stage. Regardless of age, disability, race, gender, sexual orientation, or any other legally protected characteristic, we invite all applicants to be part of our team. We believe in a workplace where everyone can thrive, and we encourage diverse talent to join our team. We are 'The House of Challengers!'